Captain's Log

The challenges of HMI and IoT can be overwhelming. Listen weekly to our Captain – Terry West, CEO – on industry trends he sees and implications for the embedded systems designer.

You'll find practical thought leadership conversations covering all facets of embedded technology, human machine interface evolution, architectural challenges, IoT readiness, and much more.

Listen to our podcast episodes below or download to your Android or Iphone. 

Fine Young Cannibals and Suspicious Minds

We're entering a period of incredible competitiveness and new entrants to markets that can be highly disruptive. Embracing "product cannibalism" and being paranoid about competitors are vital to your company's future.

For those of you too young to remember "Suspicious Minds" by Fine Young Cannibals, here's the song Terry mentions in this week's Podcast. And for those of you young enough to appreciate - we've also shared the Elvis single. Enjoy!



The Usual Suspects (in an RTOS)

Terry digs deeper on the normal ingredients in an RTOS. What more do you need?

The Unbearable Lightness of Being — without an RTOS

Terry explores the state of embedded engineering, 8 to 32-bits, and the cost of not using an RTOS.

A Visit from a Banker

Our CEO, Terry West meets with one of the smartest bankers ever ... and learns something about 2018 and investing in growth, products, and engineering.

Re-Engineer Engineering (Wait, What?)

A customer tells me "we have to re-engineer engineering", and how that will radically change his company's trajectory and competitiveness in 2018.

Bluetooth Rising

Bluetooth is very successful in the mobile phone market, and has also helped "cut cords" on PC mice and keyboards. However in the embedded industrial and commercial machine and product space, it has, up til now, been narrow in application. Is this about to change?

Listen to our podcast episodes below or download to your Android or Iphone. 

Building & Room Management

Fresh off CES and the AHR air conditioning tradeshows, we find that there are some striking gaps between the state of technology and the state of room/environmental control systems today.


CES & Suppliers Going Vertical

Our CEO, Terry West, talks about another big take-away from CES 2018: how traditionally horizontal enabling technology companies are going more and more vertical into key target applications, and what that means for companies that are the device manufacturers in those applications.


CES Musings

Terry visits CES 2018 ... connectivity is everywhere, security is nowhere.

The (in)Security Problem

Security for IoT devices is a very hot topic. This year we need to think about our technology foundation, roadmaps, and partnerships very seriously and deliberately in order to capitalize on the IoT upside without losing all our gains to the downside of an "security incident" on our products.


Innovation - but How??

2018 looks like a big innovation year but if you're an established market player, how do you not get left behind?


Innovate Or?

We've entered into another innovation cycle after nearly 18 years of stagnation. How did we get here and how 2018 looks to be very different from the past 17 years.


Industry Constraints

The electronics industry has now been plunged into a highly constrained environment -- how do we navigate the next few years as manufacturers and customers?


UX Aspirations

Going to a graphic/touch Human Machine Interface (HMI) is a big evolutionary leap for your industrial/medical/commercial device as a systems engineer. How high should you aspire for your new User Experience (UX) to be? What does that mean for my technology, partners, and roadmap?


IoT & Blizzards

Evolving your commercial/industrial/medical product to support IoT is a lot like driving in a blizzard – it’s really hard to see what’s next for your technology until you get down the road. Thinking long term and picking the right partners is key.



With the evolution of industrial/medical/commercial devices becoming IoT connected, the challenge is to think in terms of customer outcomes and map that back to your roadmap and the technologies and partners needed to get there.



IoT and HMI are incredibly disruptive evolutionary leaps in the architecture, hardware, and software of an industrial/medical/commercial device. Engineers and engineering managers should consider a new approach – a leveraged embedded approach – to getting their products done.



Dell is spending $1B in edge technologies over the next 3 years. The battle over who own’s your product’s IoT data is a battle you and your company cannot ignore.

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You can now stream the Captain's Log on Podbean, iTunes and Google Play Music!

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