Captain's Log

The challenges of HMI and IoT can be overwhelming. Listen weekly to our Captain – Terry West, CEO – on industry trends he sees and implications for the embedded systems designer.

You'll find practical thought leadership conversations covering all facets of embedded technology, human machine interface evolution, architectural challenges, IoT readiness, and much more.

Listen to our podcast episodes below or download to your Android or Iphone. 

CES Musings

Terry visits CES 2018 ... connectivity is everywhere, security is nowhere.

The (in)Security Problem

Security for IoT devices is a very hot topic. This year we need to think about our technology foundation, roadmaps, and partnerships very seriously and deliberately in order to capitalize on the IoT upside without losing all our gains to the downside of an "security incident" on our products.


Innovation - but How??

2018 looks like a big innovation year but if you're an established market player, how do you not get left behind?


Innovate Or?

We've entered into another innovation cycle after nearly 18 years of stagnation. How did we get here and how 2018 looks to be very different from the past 17 years.


Industry Constraints

The electronics industry has now been plunged into a highly constrained environment -- how do we navigate the next few years as manufacturers and customers?


UX Aspirations

Going to a graphic/touch Human Machine Interface (HMI) is a big evolutionary leap for your industrial/medical/commercial device as a systems engineer. How high should you aspire for your new User Experience (UX) to be? What does that mean for my technology, partners, and roadmap?


IoT & Blizzards

Evolving your commercial/industrial/medical product to support IoT is a lot like driving in a blizzard – it’s really hard to see what’s next for your technology until you get down the road. Thinking long term and picking the right partners is key.



With the evolution of industrial/medical/commercial devices becoming IoT connected, the challenge is to think in terms of customer outcomes and map that back to your roadmap and the technologies and partners needed to get there.



IoT and HMI are incredibly disruptive evolutionary leaps in the architecture, hardware, and software of an industrial/medical/commercial device. Engineers and engineering managers should consider a new approach – a leveraged embedded approach – to getting their products done.



Dell is spending $1B in edge technologies over the next 3 years. The battle over who own’s your product’s IoT data is a battle you and your company cannot ignore.

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You can now stream the Captain's Log on Podbean, iTunes and Google Play Music!

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